--Script
--Bumper
--Stinger
--Male voice
--Well...I'm Josh Gamble and Welcome to my podcast on ownership and distribution for level 3 media nationals, i will be describing the process of which people go about getting ownership for a film and how they are distributed throughout the country and....in the world...in the words of Jeremy clarkson.
--Stinger
--If we didn't have distributors then cinema's around the country and the globe would be..in a word...empty. In a tricky modern day market a distributors job is to try and reach a wide audience and make sure that the film gets out there, it may begin right from the start when the initial idea is drawn up for the film and is sent to the exhibitors, these being cinemas or festivals etc etc...Here are a few ways in which a group of distributors could do such a thing...
--Stinger
--The main way would be to grab an ad space and create a 10 or 30 second advert to be shown on national television, this is the most common way of marketing an reaches a mass audience.
--A website will usually be created which will contain little teaser trailers and information about the film.
--A junket can be arranged where the cast and the press will meet at a big event to market the film, interviews and photos usually take place at these.
--If things are getting desperate then advertisements could be placed on beer mats or t-shirts, but before that, cardboard standees, posters and trailers are used as a kind of semi release scheme to create a feeling amongst fans and viewers.
--Stinger
--The distribution cycle...well...this begins when the master print is complete. When the distributors get hold of this, a big plan will be drawn up that will be used over the usually the next 12-24 months prior to and during the release of the film. The objective is to create a buzz amongst the audience, this way they will be more enticed to go and spend their cash on your movie...
--Stinger
--end
Monday, 23 March 2009
Monday, 16 March 2009
Notes
+Find out about who owns films and how they get distributed. rm41.com
+team of people who try to target a wider audience. Distributors job to make sure the film reaches the tricky audience.
+highly competitive, launch films and sustaining them.
+different skills from film making.
+product driven.
+advertising through ads, billboards, word of mouth.
+feature film open first in cinema's.
+internet and i pods fighting with cinema's.
+cinema is a different experience, screen, popcorn, atmosphere.
+to do well in long run, better for film to get in cinema.
+Find out about who owns films and how they get distributed. rm41.com
+team of people who try to target a wider audience. Distributors job to make sure the film reaches the tricky audience.
+highly competitive, launch films and sustaining them.
+different skills from film making.
+product driven.
+advertising through ads, billboards, word of mouth.
+feature film open first in cinema's.
+internet and i pods fighting with cinema's.
+cinema is a different experience, screen, popcorn, atmosphere.
+to do well in long run, better for film to get in cinema.
+kevin nolan
+D.V.D. Mp4, sky premiere, broadcast free to air etc. after cinema release.
+film makers discuss how to distribute. go to BBFC.
+copyrighting of ideas through film eg. slumdog millionaire.
+distributors under contract.
+distributer to find something fresh that they want to distribute, form a basis of an interesting publicity campaign.
+British public want gritty films, something they can relate to, underdog.
+market ability is who is the audience and how can it be promoted to them.
+play ability is how it performs in the markets.
+earlier distributer gets involved the better. photos of cast etc.
+sometimes involved from the start.
+essential to gross profit etc.
+each film is tailored independently, in terms of marketing, no set model.
+contract between producer and distributer will contain terms of allowance marketing.
Planning and release
+most important decisions are when and how a film is going to be distributed.
+distributors get to know their audience through research etc.
+who can they convince to spend their money and why should they?
+target audience, age, gender, class, media consumption etc.
+ages 15-24 are the biggest media consumers.
+in 2007 there were 162.4 million admissions in the UK. 3.1 million per week. 2.7 trips per person per year.
+crossing over of demographic boundaries, eg. partners taking GF's to confessions of a shopoholic.
+nobody can predict which films will be hits, 1 or 2 will be sleeper hits, not expected eg. slumdog millionaire.
+test audiences, critics, show whether a film may be a success.
+take note of competition/other films.
+D.V.D. Mp4, sky premiere, broadcast free to air etc. after cinema release.
+film makers discuss how to distribute. go to BBFC.
+copyrighting of ideas through film eg. slumdog millionaire.
+distributors under contract.
+distributer to find something fresh that they want to distribute, form a basis of an interesting publicity campaign.
+British public want gritty films, something they can relate to, underdog.
+market ability is who is the audience and how can it be promoted to them.
+play ability is how it performs in the markets.
+earlier distributer gets involved the better. photos of cast etc.
+sometimes involved from the start.
+essential to gross profit etc.
+each film is tailored independently, in terms of marketing, no set model.
+contract between producer and distributer will contain terms of allowance marketing.
Planning and release
+most important decisions are when and how a film is going to be distributed.
+distributors get to know their audience through research etc.
+who can they convince to spend their money and why should they?
+target audience, age, gender, class, media consumption etc.
+ages 15-24 are the biggest media consumers.
+in 2007 there were 162.4 million admissions in the UK. 3.1 million per week. 2.7 trips per person per year.
+crossing over of demographic boundaries, eg. partners taking GF's to confessions of a shopoholic.
+nobody can predict which films will be hits, 1 or 2 will be sleeper hits, not expected eg. slumdog millionaire.
+test audiences, critics, show whether a film may be a success.
+take note of competition/other films.
+heurelio gomes
+is there a star among the cast? part of a series/trilogy.
+is a film released during a school holidays?
+has the film had any nominations for awards, golden globe's etc.
+has the film already been released in the USA?
+sent off for certification when finished.
+strategy used is called "tent pole titles".
+film may be platformed before being released fully, eg. in London first.
+650 cinemas, 3400 screens in UK
+200 prints of a film on average.
Marketing plan
+Objective, create visibility, raise awareness and engage interest.
+positive social word of mouth is key to interest, negative can be hard to overcome.
+post release - good reviews give film a good name.
+quad format.
+posters, bus's, trailers etc. wet your appetite.
+is there a star among the cast? part of a series/trilogy.
+is a film released during a school holidays?
+has the film had any nominations for awards, golden globe's etc.
+has the film already been released in the USA?
+sent off for certification when finished.
+strategy used is called "tent pole titles".
+film may be platformed before being released fully, eg. in London first.
+650 cinemas, 3400 screens in UK
+200 prints of a film on average.
Marketing plan
+Objective, create visibility, raise awareness and engage interest.
+positive social word of mouth is key to interest, negative can be hard to overcome.
+post release - good reviews give film a good name.
+quad format.
+posters, bus's, trailers etc. wet your appetite.
+cardboard standees, mini posters, window clings, semi release to grab your attention.
+derek asamoah.
+so many bits of information around today, means it is hard to find the right area or time to distribute your film.
+t.v. is the most effective way of reaching a mass audience, but expensive.
+30 or 10 second advert is the best way of going about it.
+if desperate, mouse mats, beer mats and t-shirts can be used for advertising.
+most films have an official website to promote it, trailer, music, synopsis, cast and competitions.
+video diaries or behind the scenes footage posted on blogs to engage people.
+reviews are less bias in giving opinions about a film, direct from the makers is bias.
+Junkets, arrange interviews with cast, big promotion scheme, in a big arena.
+press kit-behind the scenes, synopsis, photos etc.^
+then the premier.^
+film production process is strictly behind closed doors, yet close to the public.
+distributer try's to arrange 3rd party events, McDonalds - happy meals etc. cars, madagascar.
Merchandise
+manufacturer's may be licensed to use logo on merchandise.
+strict guidelines on modifications, stretching, changing of colors etc.
+films sell their images to other manufacturers, licensing.
+merchandise can involve almost anything.
+abou diaby
+soundtrack of the film released before the film.
+a game may be released before the film.
+a film may be based on a game.
+premiers, expensive, glamorous, big events.
+Ian rush
+other ways of promotion, festivals etc.
+extra advertising may be used, if good reviews are present.
Friday the 13th
+distributors are Paramount Pictures (owned by VIA Com) & New line cinema (owned by Time Warner)
+produced by Michael Bay of Platinum Dunes
+directed by Marcus Nispel
Tuesday, 10 March 2009
SKILLS, TEXT / VISUAL
Skills developed and used:
--Art Direction - Directing people to set up the kind of set i wanted
--Set Building/Design - Making the set, houses, building etc
--Teamwork - Working with people during the photo taking and set building
--Photography - Taking the pictures, getting the right balance of light and building set up
--Lighting, 3 point and specials - Using main lights to give effect, specials to give individual aspect
--Photoshop filters, levels, adjusting layers, blending, hue/sat.
--Design layout - Laying out the set and making the poster on photoshop.
Synopsis:
--In a plaster-scene world, a crazed swiss murderer (Valon Behrami, voice by Morgan Freeman), who has travelled from switzerland to seek work and stability for his family, sets up base in the middle of the UK and begins to stalk carefully chosen individuals for weeks on end, before silently disposing of them without a trace, leaving the family's of the victims distraught. The murders take place unbeknown to his family as he returns from his supposed work to spend a relaxing evening with his wife (Michelle Behrami, voice by Jessica Alba) and 4 year old child. With underlying comedic moments throughout, take a look behind the scenes of a cartoon murderer, and spend months getting to know him in the space of a couple of hours, get to know his secrets and get to know his victims.
Title of the film:
--Over Your Shoulder
Tag-line:
--Scared of your own shadow?
Other Horror Posters:
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