+Find out about who owns films and how they get distributed. rm41.com
+team of people who try to target a wider audience. Distributors job to make sure the film reaches the tricky audience.
+highly competitive, launch films and sustaining them.
+different skills from film making.
+product driven.
+advertising through ads, billboards, word of mouth.
+feature film open first in cinema's.
+internet and i pods fighting with cinema's.
+cinema is a different experience, screen, popcorn, atmosphere.
+to do well in long run, better for film to get in cinema.
+kevin nolan
+D.V.D. Mp4, sky premiere, broadcast free to air etc. after cinema release.
+film makers discuss how to distribute. go to BBFC.
+copyrighting of ideas through film eg. slumdog millionaire.
+distributors under contract.
+distributer to find something fresh that they want to distribute, form a basis of an interesting publicity campaign.
+British public want gritty films, something they can relate to, underdog.
+market ability is who is the audience and how can it be promoted to them.
+play ability is how it performs in the markets.
+earlier distributer gets involved the better. photos of cast etc.
+sometimes involved from the start.
+essential to gross profit etc.
+each film is tailored independently, in terms of marketing, no set model.
+contract between producer and distributer will contain terms of allowance marketing.
Planning and release
+most important decisions are when and how a film is going to be distributed.
+distributors get to know their audience through research etc.
+who can they convince to spend their money and why should they?
+target audience, age, gender, class, media consumption etc.
+ages 15-24 are the biggest media consumers.
+in 2007 there were 162.4 million admissions in the UK. 3.1 million per week. 2.7 trips per person per year.
+crossing over of demographic boundaries, eg. partners taking GF's to confessions of a shopoholic.
+nobody can predict which films will be hits, 1 or 2 will be sleeper hits, not expected eg. slumdog millionaire.
+test audiences, critics, show whether a film may be a success.
+take note of competition/other films.
+D.V.D. Mp4, sky premiere, broadcast free to air etc. after cinema release.
+film makers discuss how to distribute. go to BBFC.
+copyrighting of ideas through film eg. slumdog millionaire.
+distributors under contract.
+distributer to find something fresh that they want to distribute, form a basis of an interesting publicity campaign.
+British public want gritty films, something they can relate to, underdog.
+market ability is who is the audience and how can it be promoted to them.
+play ability is how it performs in the markets.
+earlier distributer gets involved the better. photos of cast etc.
+sometimes involved from the start.
+essential to gross profit etc.
+each film is tailored independently, in terms of marketing, no set model.
+contract between producer and distributer will contain terms of allowance marketing.
Planning and release
+most important decisions are when and how a film is going to be distributed.
+distributors get to know their audience through research etc.
+who can they convince to spend their money and why should they?
+target audience, age, gender, class, media consumption etc.
+ages 15-24 are the biggest media consumers.
+in 2007 there were 162.4 million admissions in the UK. 3.1 million per week. 2.7 trips per person per year.
+crossing over of demographic boundaries, eg. partners taking GF's to confessions of a shopoholic.
+nobody can predict which films will be hits, 1 or 2 will be sleeper hits, not expected eg. slumdog millionaire.
+test audiences, critics, show whether a film may be a success.
+take note of competition/other films.
+heurelio gomes
+is there a star among the cast? part of a series/trilogy.
+is a film released during a school holidays?
+has the film had any nominations for awards, golden globe's etc.
+has the film already been released in the USA?
+sent off for certification when finished.
+strategy used is called "tent pole titles".
+film may be platformed before being released fully, eg. in London first.
+650 cinemas, 3400 screens in UK
+200 prints of a film on average.
Marketing plan
+Objective, create visibility, raise awareness and engage interest.
+positive social word of mouth is key to interest, negative can be hard to overcome.
+post release - good reviews give film a good name.
+quad format.
+posters, bus's, trailers etc. wet your appetite.
+is there a star among the cast? part of a series/trilogy.
+is a film released during a school holidays?
+has the film had any nominations for awards, golden globe's etc.
+has the film already been released in the USA?
+sent off for certification when finished.
+strategy used is called "tent pole titles".
+film may be platformed before being released fully, eg. in London first.
+650 cinemas, 3400 screens in UK
+200 prints of a film on average.
Marketing plan
+Objective, create visibility, raise awareness and engage interest.
+positive social word of mouth is key to interest, negative can be hard to overcome.
+post release - good reviews give film a good name.
+quad format.
+posters, bus's, trailers etc. wet your appetite.
+cardboard standees, mini posters, window clings, semi release to grab your attention.
+derek asamoah.
+so many bits of information around today, means it is hard to find the right area or time to distribute your film.
+t.v. is the most effective way of reaching a mass audience, but expensive.
+30 or 10 second advert is the best way of going about it.
+if desperate, mouse mats, beer mats and t-shirts can be used for advertising.
+most films have an official website to promote it, trailer, music, synopsis, cast and competitions.
+video diaries or behind the scenes footage posted on blogs to engage people.
+reviews are less bias in giving opinions about a film, direct from the makers is bias.
+Junkets, arrange interviews with cast, big promotion scheme, in a big arena.
+press kit-behind the scenes, synopsis, photos etc.^
+then the premier.^
+film production process is strictly behind closed doors, yet close to the public.
+distributer try's to arrange 3rd party events, McDonalds - happy meals etc. cars, madagascar.
Merchandise
+manufacturer's may be licensed to use logo on merchandise.
+strict guidelines on modifications, stretching, changing of colors etc.
+films sell their images to other manufacturers, licensing.
+merchandise can involve almost anything.
+abou diaby
+soundtrack of the film released before the film.
+a game may be released before the film.
+a film may be based on a game.
+premiers, expensive, glamorous, big events.
+Ian rush
+other ways of promotion, festivals etc.
+extra advertising may be used, if good reviews are present.
Friday the 13th
+distributors are Paramount Pictures (owned by VIA Com) & New line cinema (owned by Time Warner)
+produced by Michael Bay of Platinum Dunes
+directed by Marcus Nispel
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